Best influence book

Influence Science and Practice by Robert B Cialdini,Robert is Professor of psychology at Arizona State University and this is probably the best and best researched book on influence.

It suggests that when people make decisions quickly they are likely to be influenced by one or more of the following:

• Reciprocation - on which a lot of networking is based
• Commitment and consistency - we can be trusted
• Social proof - Everyone else seems to be doing it
• Liking - We like the person
• Authority - A respected person/institution says its good
• Scarcity - We'll be special if we have one

You can read more here

Or see other recommended sales books here

Any questions give me a call.

Michael(01908) 506563

PPI Business NLP Ltd

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